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What is SEO?

frog-tech4SEO stands for “search engine optimization.” It is the process of getting website traffic from the free listings on search engines. The most popular search engine is Google, with Yahoo and Bing in a distant second and third place. Your website text is the most important component of SEO.

How is a successful SEO campaign measured?
The primary tool to track the statistics of your website is Google Analytics.  Analytics can tell you a great deal of valuable information about how many people are visiting your site, how they found it, which pages they browsed, and how long they stayed on each page.

Does web marketing fit with your business strategy?
Although WebTrax can provide several levels of customized web marketing and social media marketing and training, you may prefer a low-cost, engaging, simple website that will enhance your traditional marketing, networking and customer relations. In a few cases, Search Engine Optimization (SEO) and being found in Google may not be useful to your business of organization.

A carefully planned website and web marketing strategy will attract more customers over the longterm.
The foundation for success is website text based on well-researched key phrases and knowledge of your customers. Short friendly text addressing customers’ problems and concerns gets best results. Since each website is unique, the time and cost of setup varies. We can provide a web marketing proposal after a free consultation by phone.

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The WebTrax team was very helpful in coming up with simple solutions to some complex problems — of both design and database management and display — that saved us time and money.

— David Prosten, Union Communications